I led the definition of iYarn's product strategy and go-to-market, collaborating closely with the founder to create a platform focused on improving personal wellbeing and team engagement, initially targeted at employee engagement programs. iYarn's innovative approach was validated by winning the "Most Creative Solution" award at the Amazon Web Services (AWS) AI Innovation Startup Challenge.
The iYarn project emerged from the desire to create a tool that facilitates self-reflection, goal setting, and connection, drawing inspiration from the storytelling traditions of the Western Kimberley Saltwater people of Australia. This cultural connection is reflected in the brand's colors and overall design aesthetic.
My involvement centered on defining and validating a lean MVP from the ground up. This required a deep understanding of user needs and the ability to translate them into a compelling user experience. We prioritized agile development and iterative improvements, allowing us to quickly build, test, and refine the platform based on user feedback.
The core value proposition of iYarn revolves around enabling users to track their progress in various areas of their personal and professional lives. This includes reflecting on their current state, setting goals, taking action to achieve those goals, and learning from their progress over time. The platform also facilitates sharing and conversation, encouraging users to connect with others and build stronger relationships.
Our initial go-to-market strategy focused on employee engagement programs. iYarn could be a powerful tool for organizations looking to improve employee wellbeing, foster team cohesion, and enhance overall performance. The platform's enterprise features include tools for defining personalized segments for teams, providing individual team members with a private app for self-reflection, and offering visual dashboards to analyze anonymized team results.
The lean MVP approach enabled a rapid launch, allowing the founders to secure first corporate clients and gain valuable feedbac to establish a solid foundation for future growth. iYarn's innovative approach was further validated by winning the "Most Creative Solution" award at the Amazon Web Services (AWS) AI Innovation Startup Challenge – ANZ in Sydney!
Users can review their iYarn, check in with themselves or their coaches, and create new evaluations to track their progress.
Users can review their overall and segment iYarn scores to identify trends and monitor progress over time.
The platform allows users to track actions taken to reach goals across different life and work segments.
iYarn can be customized for different organisations and adjusted by the individual users to best represent both organisation priorities and individual targets.
Aboriginal connection
The platform's design and branding are inspired by Aboriginal Australian culture and storytelling traditions.
Visualising balance
iYarn is designed to provide a personalized visualization of important life and work segments.
Cross device experience
iYarn is accessible across devices, empowering users to track their progress and foster connections.
Empowering the enterprise
The platform offers features tailored to enterprise use, such as team segments and anonymized data analysis.
My role involved working closely with the founders to define a product strategy that aligned with their vision and market opportunities, defining a viable MVP with very thigh constrains that allow them implement in the first client, secure funding and continue growing and learning.
Identifying the goal. We focused on employee engagement programs as our initial target market, recognizing the strong need for tools to improve employee wellbeing and team performance.
Defining the core value proposition. It was very important to articulate the key benefits of iYarn for both individuals and organizations, emphasizing its ability to foster self-reflection, goal setting, and connection.
Identifying core features. We focused on developing the essential features that would deliver the most value to users, prioritizing simplicity and functionality.
Gathering and incorporating user feedback. We established mechanisms for gathering user feedback from the first client using the pilog, and incorporated it into subsequent iterations of the platform.
iYarn was designed to enable companies support employees in both their personal and professional lives. The design of the tool involved
Enabling self-reflection. The platform provides tools for users to regularly reflect on their wellbeing across different life segments, promoting self-awareness and personal growth.
Facilitating goal setting. iYarn empowers users to set personal and professional goals, track their progress, and stay motivated.
Fostering connection and communication. The platform encourages users to share their reflections and goals with others, promoting connection and support.
Providing insights and analytics. iYarn offers visualizations and analytics to help users understand their progress, identify trends, and make informed decisions.
