Pilar Esteban

The best way to predict the future is to build it.

I'm a design leader with 20+ years of experience shaping impactful products and experiences across diverse industries and global markets. I thrive on empowering teams, fostering collaboration, and using design as a catalyst for business growth and positive change.

At Everest Engineering, I have the privilege of leading product and design initiatives for a wide range of clients, from ambitious startups to established enterprises, working with some big brands in Australia like Canva, Bupa, Seek, Kmart, Culture Amp to drive innovation and build value-added AI products.

Previously, at BCG Digital Ventures, I partnered with some of the APAC region’s largest corporations to incubate and launch disruptive new businesses. This experience honed my ability to navigate complex challenges, identify opportunities, and lead teams to achieve significant market impact.

My career has taken me across Europe, APAC, and Australia, working both in-house and as a consultant in diverse sectors such as commerce, B2B, healthcare, payments, real estate and education. This breadth of experience has given me a unique perspective on the power of design to solve problems and create value.

I’m also deeply passionate about sharing my knowledge and empowering others through workshops and learning experiences. I believe that design is a tool for everyone, and I’m committed to making design and innovation accessible to all.

What I'm good at

  • AI product and innovation: I led AI transformation for product and design at Everest and our clients, launched award winner AI products and startups, and teamed up with Canva to launch their first agent.
  • Ex BCG Digital Ventures: Defined innovation strategy and build successful business across industries like Education, Health, Energy and Commerce for some of the biggest corporations across APAC region.
  • Innovation experience: Partnered with top-tier organisations to define and enable innovation and execute strategic initiatives, including Bupa, Woolworths, AWS, Seek, Westfield, Energy Australia, Inditex, Ebay, Decathlon, WWF, Westfield and more.
  • Business builder: Defined the strategy, built and launched to market profitable businesses in diverse industries across Europe and the APAC region. Co-funded a health and wellness business in Spain
  • Product excellence: Deliver top tier products for some of the most iconic product companies in Australia, including Domain, Canva, Rokt and Xero.
  • Design and Product leader: Built and guided a great design and product team of over 30 people across 3 countries. Set up how we worked best together and with tech.

My experience

Director of Product and Design
Everest Engineering

From October 2021

Everest is a global innovation and software development consultancy of more than 250 employees. As Design and Product Director, I lead strategic initiatives for our product and design teams (of 30+ talented individuals). I collaborate with our clients ranging from startups to established enterprises to set the vision and led research, innovation, and incubation of digital products to deliver business value and exceptional user experiences.
Some of our clients are: Canva, Kmart, Seek, Bupa, Airwallex, Who Gives a Crap, SANE, OneDigital, Xero.

Here are some of my proudest achievements:

  • AI Innovation and Product Build: Deliver impactful AI products to market, including launching award winning startups and collaborations with Canva.
  • Innovation: Led innovation, research, and product strategy for clients such as Bupa, AWS, Seek, and Boost Asia.
  • Successful Start-Ups: Built and launched several startups. Highlight the aware winners AI-enabled Heatseeker (marketing), Coach Welly (wellness), Deeligence (legal tech).
  • Build Product & Design practices: Established a new standard for product and design within the organisation, building a global team of over 20 across Australia, India and Indonesia.

Led Experience and Strategic Designer
BCG Digital Ventures

April 2018 to October 2021

Helped some of the biggest corporations across Australia and the APAC region create the next generation of disruptive businesses. Led design teams through comprehensive research and innovation processes, conceptualizing innovative ventures, securing funding, defining product strategies, and iterating through development to successfully launch them into the market.

  • High-Impact Innovation Projects: Delivered several impactful innovation projects, taking them from initial research to viable business models for APAC companies like Woolworths, Westfield, and Energy Australia.
  • Incubated & Launched 4 Successful Startups: Led the product design during the incubation and go-to-market strategy for 4 successful startup businesses across diverse industries and countries: Health (Hong Kong), Education (Indonesia), Sustainability (Australia), and Power Industry (Australia).
  • Design Leadership: Provided coaching and development for designers and design team leadership, including rolling out the design skill matrix.

Senior Product Designer
Domain

May 2016 to April 2018

Played a leading role in the product design for commercial real estate products, resulting in optimizations and the launch of new revenue streams. This included:

  • Customer-centric transformation: After the acquisition of the business, led the research, conceptualization and customer-centric transformation,  ultimately driving business unit profitability.
  • Multi channel experience: Championed the launch of the mobile app as a complement to the user journey, significantly improving repeat usage for retail and office searches in SME.
  • Category expansion: Led the launch of the “Business for Sale & Franchises” category, transforming it into the most profitable within commercial real estate.
  • Domain Rural category launch: Defined and led the launch of the “Rural” category for Domain.

Lead Designer
Rokt

July 2015 to May 2016

Established and led the design team for one of Australia’s fastest-growing digital companies, crafting design strategies for both consumer and B2B products. Key accomplishments included:

  • Building a user-centric design culture: From the ground up, built the first design team, setting industry standards for user-centric design practices and fostering effective collaboration with cross-functional teams.
  • Launching the B2B platform: Conceptualized and spearheaded the launch of the first version of the B2B platform, empowering self-service customers.

Senior UX Designer
Secuoyas

February 2009 to May 2015

Lead the design and research teams in a innovative digital agency in Spain. Designed innovative products for various clients across Europe and the US from enterprises to startups, including Ebay, Decathlon, and Inditex.

Co-funder
Quieru

February 2008 to May 2009

Co-founded a successful startup in the B2B health and fitness space.

Senior Interaction Designer
Idealista

September 2005 to November 2008

Designed user experiences for internal systems and intranet at Spain’s largest real estate website.

UX Designer
Ya.com

Sept 2002 to August 2005

In the early times of the Internet, I did research, definition and wireframing for different digital projects including forums, weather channels, chats, and contact sites. That was fun!