Pilar Esteban - Design leader

From a kids' watch to a family safety platform at Spacetalk

As Head of Design, I reframed the business around the whole household. With 2 designers and AI in every step: −90% pairing support, 14-minute setup, +42% family invites.

Leadership • Product strategy • AI

Everest: from 4 designers to a 30+ product practice

As Director of Product & Design, I built one practice across three countries, drove $1M+ revenue a year and took 6 products from idea to market in 6–12 weeks.

Leadership • Org design • AI

Built by me: AI-native products, from idea to App Store

I designed, coded and shipped two apps end to end, back end included, now live on the App Store, plus a personalised game. A leader who still builds and have fun doing so.

AI-native • Full stack • App Store

Energy Australia: a field worker app, from research to pilot

Field research, then a build-to-learn pilot: real-time information, hazard alerts, no more paperwork.

Field service • Mobile • Research

Kuncie: building Indonesia’s #1 education app

For Telkomsel: 50k users in the first month and product-market fit in 8 months. I led a team across four countries.

Ed-tech • Venture building

DrGo: Hong Kong’s #1 telehealth, launched before COVID

For HKT: a full service, from app to medication delivery, live in 3 months. Three industry awards.

Health • Venture building

Designing a two-sided wallet for an Australian grocery giant

I defined the strategy, product vision and go-to-market, and tested demand in the market before anything was built.

Fintech • Retail • Strategy

Liquid: turning refunds into loyalty for a leading shopping mall brand

From 200+ ideas to a payments platform powered by refunds, capturing 40% of returns in the app.

Fintech • Retail

OpenSC: supply chain transparency with WWF

I led research and service design for an AI, IoT and blockchain ecosystem. US$4M seed raised.

Sustainability • AI • IoT

Domain Commercial: from −66 NPS to leading the commercial space

I led research and design for office, retail and industrial: map-first search and tailored listings across web, app and agents.

Real estate • Marketplace

Domain Business for Sale & Franchises: the most profitable vertical

A research-led launch that guided buyers from search to opening their own business.

Marketplace • Growth

Pathways: data visualisation for better cancer care

A visual language that helps providers and payers spot quality gaps and cost drivers.

Health • Data visualisation

Domain Rural: launching a new category

I defined and launched Rural, opening a new market for Domain.

Real estate • New category

Inspire: helping cancer survivors stick to their care plan

With Fred Hutch doctors and patients, I used behavioural science and game mechanics in a daily care app, tested in a pilot with real patients.

Health • Behaviour change

iYarn: an AWS AI award-winning wellbeing tool

Strategy and go-to-market with the founder: a lean MVP that landed the first client and funding. Winner of “Most Creative Solution” at the AWS AI Innovation Startup Challenge.

HR tech • Wellness • AI

References

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet

Hola,