As Director of Product & Design, I built and led a team of 30+ designers and product specialists across three countries. Together we drove innovation, experimentation and transformation for some of Australia’s biggest brands. Some of the clients I’ve worked with:
When tackling innovation projects, my focus is always on understanding the bigger picture first.
This starts with a discovery phase where we dive deep to uncover unmet customer needs, keep a close eye on emerging market trends, and explore the exciting possibilities that new technologies offer. It's at this intersection that impactful ideas live.
From there, we move into ideation, a collaborative space where diverse perspectives come together to generate a wealth of potential solutions. It’s about building on each other's thoughts and exploring different angles.
The next step is prioritisation. With a range of ideas on the table, we carefully evaluate them based on their potential to address those initial customer needs, their relevance in the evolving market, and their feasibility given the available technology. This ensures we focus our energy on the most promising avenues.
Validation is key to de-risking the innovation process. We test and refine our ideas, gathering feedback to ensure we're on the right track and making solutions that truly resonate and deliver value.
Finally, for the ideas that prove their merit through validation, we move into incubation. This is where we nurture and develop these concepts, working towards their successful implementation and integration.
Throughout this entire process, a collaborative partnership with clients and team members is key. It’s about shared understanding and a collective commitment to creating impactful solutions.
I'm passionate about embedding a culture of experimentation, not just within product teams, but across organisations. It's about shifting the mindset from "knowing" to "learning together." I guide teams in understanding that product development is inherently uncertain, and the most successful path forward is learning.
This starts with collaborative hypothesis definition. By bringing these assumptions to the surface as a team, we can then prioritise which ones are riskiest and warrant immediate testing.
I equip teams with the tools and frameworks for running effective experiments integrated with their roadmaps, tied to clear goals, ensuring that our learning directly informs strategic decisions.
A significant part of this process is championing a culture focused on delivering, where learnings are valuable and incorporated into the product through continuous discovery.
A culture of experimentation means enabling teams to take calculated risks, analyse both successes and failures, and share their findings openly. My goal is to empower teams to embrace an iterative, value-focused approach to product delivery, driven by data and a relentless pursuit of value.
I have the privilege of guiding clients through transformation journeys, whether it's reshaping products, services, processes, or even the organisation itself, to achieve lasting success and future-proof their operations. Magic (aka true transformation) doesn't happen in isolation. It requires a holistic understanding of the interplay between customers' needs, the business reality and tech enablers.
My passion lies in facilitating this convergence, helping organisations navigate complexity and unlock their full potential for success in an ever-evolving market. This involves a collaborative process, working closely with teams to identify opportunities, develop strategies, and implement solutions that are both effective and sustainable.
As Director of Product & Design at Everest, I led strategic initiatives that delivered exceptional results across our diverse client base, from established enterprises to dynamic startups. As a senior leader in the organisation, I set direction, bringing innovation, product mindset and user-centricity to the core of the business.
My proudest achievement is to have built a high-performing team of over 30 designers and product specialists across 3 countries, fostering their growth and contributing to Everest’s overall success. I also got to build amazing products and drive innovation for some of the biggest brands in Australia, with a strong focus on AI, customers and innovation.
Where vision meets execution: Building high-performing teams, crafting exceptional products for our clients, and driving Everest strategy as a business.
I shape Everest's Design and Product practice by developing great practices across the team, defining the team structures and ensuring the growth of a brilliant team of more than 30 product and design specialists.
I partner with clients to achieve their goals through design and product solutions. This includes understanding their needs, leading projects, and ensuring effective communication to deliver value.
As a senior member of Everest's leadership I contribute to shaping the organisation, helping define the business strategy, improving processes and contributing to the business growth and development.
Successfully built and led a high-performing team of 30+ designers and product specialists across 3 countries, starting from the ground up. Fostered a collaborative and innovative culture, enabled by AI, delivering exceptional results to our clients.
Defined and implemented a growth framework as part of the strategy to empower teams and foster continuous learning:
Modular Framework that aligns skills with project needs.
Growth Cycles that enable rapid adaptation and scaling.
Distributed Coaching for personalised support of growth.
Continuous Learning that cultivates expertise and innovation.
Cross-Functional Excellence through customer-centric collaborative practices.
Empower cross-functional teams with a collaborative, continuous discovery methodology. Improve workflows, drive impact, and deliver impactful solutions for diverse clients through continuous discovery and experimentation, all while balancing desirability, technical feasibility, and business viability.
