Getting the pricing strategy right for a new product is difficult. Customer research will not give you the answer (it is indeed dangerous to ask your customers how much they will pay and make decisions based on that). Market research can only take you so far, and often the only way to find the sweet spot is through real-world experimentation.

At Everest, we often help our clients through this challenge, and we appreciate the power of tools that bring us simplicity, agility and speed in navigating new product builds. That’s why we’re excited about working with Stripe, the payment processing platform changing the game on how we think about payments and pricing in businesses of all sizes.

Stripe isn’t just about accepting payments; it’s a versatile toolkit that allows for seamless experimentation and rapid iteration. Here’s how we’re using it to empower our clients:

• Effortless A/B testing of pricing strategies: Want to test different pricing models or promotional offers? Stripe makes it easy to create multiple pricing pages with varying options, allowing you to gather valuable data and optimize your strategy.
• Easy to optimise payment methods and checkout options: You can create a branded checkout flow that seamlessly integrates with your product, providing a smooth and consistent experience for your customers while giving you options to experiment with payment options.
• Low-code integrations: Stripe’s intuitive interface and APIs allow for quick and easy integration with your existing systems, minimizing development time and maximizing flexibility. This means you can launch new features and test ideas faster than ever before.
• Flexible subscription management: You can offer monthly, yearly, or usage-based subscriptions, and even best, experiment what is the more attractive mix for your customers. With Stripe you can adjust pricing, offer discounts, and even pause or cancel subscriptions and manage credit and reimburses from the platform.
• Automated invoicing and billing: Stripe automates invoice generation and payment collection. With all the admin cover, our team can focus in building more strategic parts of the business.
• Detailed reporting and analytics: The dashboard allows you to gain valuable insights into your sales performance You can track key metrics, identify trends, and make data-driven decisions to fuel your growth.

At Everest, we believe in empowering our clients to focus on their core value proposition. By leveraging tools like Stripe,, we eliminate the distractions of payment processing, allowing our team to concentrate on what we do best: collaborating with you to design, build, and refine exceptional products and define the right pricing strategy to help you find product market fit. With the freedom to experiment and iterate rapidly, we can help you achieve your business goals and deliver outstanding value to your customers.

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