Product strategy and design at Everest

Transforming an idea into a tangible, market-ready product is my passion. This section details my experience leading teams through the entire build process, from strategy and design to launch at Everest. By applying lean startup principles and an iterative, user-focused approach, I have successfully developed and launched a range of innovative AI-powered platforms and tools.

Conceptualisation build and iteration of a health app for obesity treatment

Health • Obesity • App

Defined the product strategy, designed, launched and iterated with the pilot cohort of users of the clinical trial of a mobile application designed to deliver personalised information, resources and support to people undergoing obesity treatment in Australia.  

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Launch of a wellness engagement product powered by AI

Wellness • Startup • AI

Collaborated with the founders to launch to market Coach Welly, a scalable health engagement platform for gyms powered by AI, corporates & insurers. Designed to help people measurably improve wellness through data, insights and behavioural principles. 

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AI powered experimentation startup from idea to product market fit

Experimentation • Startup • AI

Directed the team to define the product strategy, design and launch to market Heatseeker, an innovative tool using AI to validate value propositions and run experiments. We built it iteratively, embracing agile principles and experimenting to rapidly achieve product market fit. The result?  "Best Product" at Something Digital 2024.

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Strategy and build for due diligence tool powered by AI

Startup • Legal Tech • AI

From initial concept to market launch, I drove the design and product team of Deeligence, an AI-powered tool that streamlines legal due diligence.  This exciting journey saw Deeligence grow into one of Australia's most promising legal tech startups, including winning the "Best Legal Innovation 2024" award.

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Launch the first agent build with Atlassian Robo for Canva

Atlassian Robo • AI

We worked with Canva to define and build one of the first AI agents on Atlassian’s Rovo platform. I led the cross-functional team collaborating with Canva and Atlassian to create a compelling solution that can seamlessly be accessed from within Atlassian suit to create integrated images, whiteboards & presentations. 

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Iterative product build to drive effective innovation in Bupa

CX • Innovation

We collaborated with Bupa to define and  build an innovative tool to drive organisational change and customer centric continual improvement across the organisation: The Listening app. Our iterative approach ensured an outstanding user experience, improved business processes and  increased executive engagement.

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Launching T-EDI platform to accelerate diversity in Tech

Diversity and Inclusion

We partnered with T-EDI Standards to design and build a  platform designed to drive the adoption of equity, diversity and inclusion standards in the technology sector
In a rapid-fire, two-month sprint, a cross-functional team worked intensively with the founder's team to move from idea to launch with a solid product strategy.

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